Going Postal...
The past week has been spent sending out our first wave of marketing materials to comic book retailers. Conor and I mailed out letters to 390 U.S. retail stores last week and are sending out more in the next 24 hours.Will it work? Well, earlier today we received a great email from Ralph DiBernardo of Jetpack Comics (Rochester, N.H.), who stated, "In an age when everyone thinks email marketing is the way, I applaud you for taking the time to create interesting letterhead & envelope... Thanks again for hitting us old school. It absolutely worked." To hear that made our day - and now we're off to stuff some more envelopes and continue our quest to turn this into a successful comic book series...